Will Brel: Transforming the Cannabis Side Hustle into a Thriving Brand

Professional image of a man in front of a cannabis-themed background.

Breaking into the Cannabis Industry: Will Brel’s Journey

Will Brel, CEO of Blazy Susan, started as a passionate cannabis user, turning a love for the culture into a thriving business. His journey began in Virginia, where cannabis access was limited, and blossomed when he moved to Colorado during a transformative era for legalization. Brel has witnessed the industry evolve from chaotic stock fluctuations to nurturing brands that make the cannabis experience tidy and celebratory.

In 'Will Breakell: When the Side Hustle Becomes the Real Hustle', the discussion dives into the transformation of cannabis entrepreneurship, exploring key insights that sparked deeper analysis on our end.

From Side Hustle to Main Gig

Originally, Brel juggled multiple jobs, working in healthcare while cultivating the idea of Blazy Susan. Founded in 2017, the brand started with a simple solution—a rolling tray—to solve the clutter associated with cannabis consumption. It evolved into a lifestyle brand fostering community and charity, especially with products inspiring pride in users.

Community Engagement: The Backbone of Blazy Susan

Innovative marketing strategies and community input have been central to Brel's approach. Utilizing platforms like Instagram to obtain immediate feedback has created an engaged consumer base that feels an emotional connection to the brand. This grassroots method not only ensures product relevance but makes everyone feel part of Blazy Susan’s journey.

Navigating Market Challenges

The cannabis industry is not without its challenges. Market volatility, ever-changing regulations, and consumer sentiment impact every business. Brel's experience echoes a stream of resilience; he believes that while many companies are struggling due to oversaturation or negative economic trends, keeping quality and customer satisfaction at the forefront will ultimately sustain a brand's success.

As Brel prepares to debut new innovations, such as the Cone Pro machine at MJ Biz, his story serves as a testament to tenacity within the cannabis space. The path to success is not always smooth, but Brel remains a beacon for aspiring entrepreneurs navigating the complex cannabis landscape.

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Will Brel: Transforming the Cannabis Side Hustle into a Thriving Brand

Breaking into the Cannabis Industry: Will Brel’s Journey

From Side Hustle to Main Gig

Community Engagement: The Backbone of Blazy Susan

Navigating Market Challenges

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