The Global Cannabis Industry in 2026: Growth, Risks, and Trends to Watch

The Future of the Global Cannabis Industry Looks Bright Yet Challenging

As we head towards 2026, the global cannabis industry stands at a precipice of unprecedented growth and transformative change. With forecasts predicting the market could leap to a staggering $61 billion, the momentum in places like Canada, Germany, and Australia continues to reshape the industry landscape.

Canada's Dominance and Its Global Impact

Canada has established itself as a key player in the international cannabis supply chain. Its ability to produce and export significant quantities has positioned it as a vital source for other countries as they seek to build their own cannabis frameworks. In 2025 alone, Canada exported approximately 240 tonnes of cannabis, a dramatic increase from previous years. This success underscores how established markets can drive growth even as they face regulatory scrutiny at home. Australia, Germany, and the Czech Republic are among the countries heavily dependent on Canadian products to meet their patient needs.

Telemedicine: A Double-Edged Sword?

A significant trend impacting the cannabis industry is the rise of telemedicine, which has improved patient access to medical cannabis, especially in countries like Australia and Germany. This convenient access allows patients to consult doctors remotely, making it easier for them to obtain prescriptions. However, the rapid growth of telemedicine has sparked concerns over potential misuse, prompting discussions in both Germany and Australia about implementing restrictions on telemedical frameworks. Balancing accessibility with patient safety will be crucial as we approach 2026.

Emerging Markets and Regulatory Risks

While the cannabis market is seeing promising growth, emerging markets face significant challenges. In 2024, political shifts created headwinds for cannabis reform in several countries, and markets such as Germany are now grappling with possible regulations that could limit growth. Analysts predict a slowdown in demand as these regulations take shape, which could be detrimental not only to businesses but also to patients, especially those in remote areas.

Oversupply: A Looming Challenge

The looming threat of oversupply is becoming a defining issue for the cannabis industry. As Canadian producers ramp up production to meet international demands, the combination of increased supply and regulatory constrictions in key markets could lead to a glut in the market. This oversupply could trigger price compression, creating challenges for companies whose business models rely on high demand. Understanding how to navigate these challenges will be critical for cannabis businesses going into 2026.

Bud Trends: Beyond Traditional Flower Sales

As the market evolves, so too does the format of cannabis products. Although raw flower has dominated sales, increasing scrutiny may shift focus towards non-flower products. For instance, France is moving towards a pharmaceutical-focused model that emphasizes derivative cannabis products over flower. With regulators scrutinizing flower products, companies may need to innovate and develop new formats that cater to changing consumer preferences.

As we continue to witness fluctuations in regulatory environments, supply dynamics, and consumer demand, those within the cannabis industry must stay informed and adaptable. Monitoring these trends will be essential for navigating the complex landscape of the global cannabis market as we move closer to 2026.

As you strategize your position in this growing industry, staying ahead of the trends and regulatory shifts will prove invaluable. For more insights into navigating these changes and making informed decisions, consider pre-ordering the upcoming Global Medical Cannabis Market Review 2026.