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February 13.2026

2 Minutes Read

How Jamie Pearson Turned Cannabis Skepticism into Global Leadership

From Skepticism to Leadership: Jamie Pearson's Transformation

Jamie Pearson, once a skeptic of cannabis, has emerged as a respected leader in the cannabis industry. Her journey from viewing cannabis through a critical lens to embracing its potential showcases the evolution of societal attitudes towards marijuana.

Reconnecting with the Past

Growing up during the "Just Say No" campaign of the 1980s, Pearson viewed her father, a cannabis cultivator, as a misguided individual. Yet, with time, she recognized his tenacity and the medicinal benefits he derived from the plant during his service in the Vietnam War, where it helped alleviate his anxiety and manage ADHD. This newfound perspective laid the groundwork for her later achievements.

A Unique Partnership: Classroom to Cannabis

Her journey took a pivotal turn when her cousin, DJ Muggs of Cypress Hill, encouraged her to embrace her background in cannabis. Initially hesitant, Pearson's collaboration with Muggs on real estate projects blossomed into an opportunity to assess cannabis business ventures as legalization gained traction. This partnership was instrumental in reigniting her passion for the industry.

Leading the Charge at New Holland Group

In 2022, Pearson founded the New Holland Group, a global cannabis consulting firm that leverages her extensive expertise in the cannabis and real estate sectors. Her firm focuses on various aspects of the industry, including cultivation and distribution. Pearson argues that U.S. cannabis cultivators have significant opportunities in Europe, evidenced by companies like Aurora Cannabis that have secured rights for proprietary strains.

The Future of Cannabis Rescheduling

With anticipated federal rescheduling of cannabis, Pearson envisions a transformative moment for the global cannabis market, likening it to how pharmaceuticals navigate free trade. "Just as over-the-counter medications can be easily shipped internationally, I believe cannabis should follow a similar path," she asserts.

Navigating Global Markets

Despite optimism, Pearson acknowledges challenges in international business, including the complex legal frameworks and varying cultural attitudes towards cannabis. Understanding these nuances is essential for U.S. brands aiming to expand globally.

As Pearson continues to shape the future of cannabis consulting and trade, her story illustrates not just personal transformation but also the shifting perceptions surrounding cannabis. For those invested in the cannabis industry, understanding these developments is crucial as the landscape evolves.

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