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September 13.2025
2 Minutes Read

Exploring How Blazy Susan Turned a Side Hustle into a Cannabis Leader

Blazy Susan cannabis brand innovation, man smiling by logo.

The Rise of Blazy Susan: From Side Hustle to Mainstream Brand

In the world of cannabis, where passion often meets innovation, few stories embody this duality like that of Blazy Susan, a company that has become synonymous with quality rolling papers and accessories. Founded by Will Brel, the brand emerged not just as a business but as a community-driven movement aimed at transforming the cannabis experience.

In 'When the Side Hustle Becomes the Real Hustle with Will Breakell', the focus on entrepreneurship and community in the cannabis industry prompts an exploration of Blazy Susan's innovative journey.

How Personal Experience Fuels Brand Identity

Will’s journey into the cannabis industry began humbly, reflecting his dedication to both the product and the community. As a long-time cannabis user from a state where access was limited, he first ventured into the market through cannabis stocks in 2013. Yet, after a rollercoaster of financial gains and losses, he found that his true calling lay in entrepreneurship. The inception of Blazy Susan was sparked by simple observation: a cluttered coffee table in a shared house in Colorado. In his pursuit for a cleaner, more organized cannabis experience, he developed the now-iconic rolling tray, setting the brand on a path to success.

Community Engagement: The Heart of Blazy Susan

A significant factor in Blazy Susan's rise is its engagement with its community. Brel’s philosophy revolves around crowd-sourcing ideas from customers, ensuring that the products remain relevant and appealing. From the initial rolling tray to colorful rolling papers, feedback has played a crucial role in the design and functionality of their products. Moreover, initiatives like partnering with cancer charities have solidified Blazy Susan as a brand with a mission, enhancing loyalty among its customer base.

Embracing Challenges and Paving the Future

The volatile nature of the cannabis industry poses challenges, especially concerning pricing and competition. Yet, Brel’s outlook remains optimistic. Blazy Susan is poised to innovate its way through market fluctuations, unveiling products such as the Cone Pro 200, a pre-roll filling machine that integrates sustainability with efficiency. By focusing on feedback and maintaining quality standards, they are not just adapting; they are defining the future of cannabis culture.

In conclusion, Blazy Susan's story is a testament to the power of community, resilience, and innovation. As legalization progresses and the market evolves, brands like Blazy Susan continue to set the standard, ensuring that cannabis culture is celebrated, accessible, and, above all, enjoyable.

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